{"id":2235,"date":"2018-07-25T10:59:45","date_gmt":"2018-07-25T08:59:45","guid":{"rendered":"https:\/\/courriercadres.cosavostra.com\/fdj-et-le-tour-de-france-le-velo-est-un-sport-individuel-qui-se-court-en-equipe\/"},"modified":"2023-07-18T11:15:36","modified_gmt":"2023-07-18T09:15:36","slug":"fdj-et-le-tour-de-france-le-velo-est-un-sport-individuel-qui-se-court-en-equipe","status":"publish","type":"post","link":"https:\/\/courriercadres.cosavostra.com\/fdj-et-le-tour-de-france-le-velo-est-un-sport-individuel-qui-se-court-en-equipe\/","title":{"rendered":"FDJ et le Tour de France : \u00ab\u00a0Le v\u00e9lo est un sport individuel qui se court en \u00e9quipe\u00a0\u00bb"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>En 1997, la Fran\u00e7aise des Jeux cr\u00e9ait sa propre \u00e9quipe cycliste, devenue aujourd\u2019hui la team Groupama-FDJ. Une strat\u00e9gie qui vise \u00e0 la fois \u00e0 promouvoir la marque aupr\u00e8s du grand public mais aussi \u00e0 renforcer l\u2019image employeur, \u00e0 travers un sport aux passerelles \u00e9videntes avec le monde de l\u2019entreprise. A l\u2019occasion de l\u2019\u00e9tape du vendredi 13 juillet, Thierry Huguenin, Responsable sponsoring et M\u00e9c\u00e9nat chez FDJ, nous\u00a0 a d\u00e9voil\u00e9 les raisons de ce choix.<\/p><p>Reportage r\u00e9alis\u00e9 par Aline G\u00e9rard et Quentin Donval.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 1997, la Fran\u00e7aise des Jeux cr\u00e9ait sa propre \u00e9quipe cycliste, devenue aujourd\u2019hui la team Groupama-FDJ. Une strat\u00e9gie qui vise \u00e0 la fois \u00e0 promouvoir la marque aupr\u00e8s du grand public mais aussi \u00e0 renforcer l\u2019image employeur, \u00e0 travers un sport aux passerelles \u00e9videntes avec le monde de l\u2019entreprise. A l\u2019occasion de l\u2019\u00e9tape du vendredi<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[2,5],"tags":[],"class_list":["post-2235","post","type-post","status-publish","format-standard","hentry","category-actualites","category-videos"],"acf":[],"_links":{"self":[{"href":"https:\/\/courriercadres.cosavostra.com\/wp-json\/wp\/v2\/posts\/2235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courriercadres.cosavostra.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/courriercadres.cosavostra.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/courriercadres.cosavostra.com\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/courriercadres.cosavostra.com\/wp-json\/wp\/v2\/comments?post=2235"}],"version-history":[{"count":10,"href":"https:\/\/courriercadres.cosavostra.com\/wp-json\/wp\/v2\/posts\/2235\/revisions"}],"predecessor-version":[{"id":18433,"href":"https:\/\/courriercadres.cosavostra.com\/wp-json\/wp\/v2\/posts\/2235\/revisions\/18433"}],"wp:attachment":[{"href":"https:\/\/courriercadres.cosavostra.com\/wp-json\/wp\/v2\/media?parent=2235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/courriercadres.cosavostra.com\/wp-json\/wp\/v2\/categories?post=2235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/courriercadres.cosavostra.com\/wp-json\/wp\/v2\/tags?post=2235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}